Friday, August 29, 2008

Top 10 Advertising Agencies

1. J. Walter Thompson
2. Leo Burnett Worldwide
3. McCann Erikson Worldwide
4. BBDO Worldwide
5. Grey Worldwide
6. DDB Worldwide
7. Ogilvy & Mather Worldwide
8. Foote, Cone, & Belding Worldwide
9. Y & R Advertising
10. Publicis Worldwide
(Shimp, Terence A . Advertising, Promotion and other aspects of Integrated Marketing Communications)



Several Ads from these Agencies that I enjoyed included the following:


Leo Burnett's
If...Insurance
The Risk Experts
http://www.youtube.com/watch?v=GZ2XjVNFcuw

I enjoyed this Leo Burnett advertisement not only because it had a cute animated mouse in it, but it was also humorous and unique.



J. Walter Thompson's
Grolsch-"Mr Jone's"
http://www.youtube.com/watch?v=2ZuhJTHe_FQ

I love the song, I love the fabulous lifestyle that is portrayed in the commercial, and I like the gorgeous actor. Its funny how the Dove commercial below is actually trying to show the negative impact that an ad like this Grolsch commercial can have on young children and socitey...I still like the ad though.



Ogilvy & Mather Worldwide
Dove- Onslought Commercial
http://www.youtube.com/watch?v=321Kb8pBu5s

I think this advertisement for Dove was not only entertaining, but also gave a good satirycal representation of how the American fashion industry and the public can have a negative influence on young children. Most advertisements today display beautiful, skinny, famous people in their ads...not many ads display what the average American woman looks like, and this can make people too overly concerned with outward appearances.



Leo Burnett's
Cadillac Escalade Ad
http://www.youtube.com/watch?v=o0h9-t1SxEk

This commercial made it obvious that Cadillac decided to take a different route in advertising for the Escalade. Instead of targeting an upper-middle class suburban customer base, this commercial focused on the hip-hop culture. It adding heavy background beats and showed off the Escalades' flashy chrome accents, shiny dash, and serious bass speakers.