Etro S.p.A was established in 1968, originating from Gimmo Etro’s love for history and culture. At first, the designer kept his company more simple and sweet by using luxury fabrics (silk, cashmere, linen, and cotton) dyed in trendy colors. Then in 1981 the paisley design was first used. Variations of this print have been used ever since, making the paisley motif a key detail for the brand’s line each season.
Since the establishment of Etro’s clothing line, both women’s and men’s accessory lines have been launched.
Something that I found very interesting is that in the 1980’s when leather was on the rise, Etro took the popular paisley jacquard fabric and found a way to put a plastic coating on it to make it durable (very popular in luggage and handbags).
Also in the 80’s was the launch of the company’s home accessory line which was soon followed by perfumes and fragrances in 1989 and the designer’s ready-to-wear line in the nineties.
For Spring 2010, Etro continues to show off the family culture with the paisley symbol on satin and chiffon in purples, pale pinks, mauve, and taupe.
(Information from : Etro.com, Style.com)
(pics from: insider.com)
I love the design and styling of the first image in the second spread. I love the paisley printed pastel top with the slouchy, yet tailored shorts...the three buttons and the fun paisley, almost polka-dot, print at the bottom of the shorts add a great touch. I can't think of the word I am looking for right now....but I just love the whole ensemble.
I also like how the line is very feminine with a touch of menswear, and trendy elements such as the prints on top of prints, and the added khaki, cream, and grey shorts that almost look as if they are inspired by cargo pants.
