ETRO & Spring 2010

While browsing through the latest fashion magazines, it is easy to tell that this coming season is going to be filled with ornate patterns, prints, and bright colors. I loved so many different spring 2010 lines!! Among some of my favs were Proenza Schouler, Lanvin, and Versace (I plan on doing a little snippet for all of these). However, this week I decided to focus on Etro and the designer’s staple, but yet ever-changing, paisley print (I am on this "BoHo" kick right now because of a new concept at Forever21....Etro reminded me of the new section for some reason.

Etro S.p.A was established in 1968, originating from Gimmo Etro’s love for history and culture. At first, the designer kept his company more simple and sweet by using luxury fabrics (silk, cashmere, linen, and cotton) dyed in trendy colors. Then in 1981 the paisley design was first used. Variations of this print have been used ever since, making the paisley motif a key detail for the brand’s line each season.
Since the establishment of Etro’s clothing line, both women’s and men’s accessory lines have been launched.

Something that I found very interesting is that in the 1980’s when leather was on the rise, Etro took the popular paisley jacquard fabric and found a way to put a plastic coating on it to make it durable (very popular in luggage and handbags).
Also in the 80’s was the launch of the company’s home accessory line which was soon followed by perfumes and fragrances in 1989 and the designer’s ready-to-wear line in the nineties.

For Spring 2010, Etro continues to show off the family culture with the paisley symbol on satin and chiffon in purples, pale pinks, mauve, and taupe.

(Information from : Etro.com, Style.com)

(pics from: insider.com)



I love the design and styling of the first image in the second spread. I love the paisley printed pastel top with the slouchy, yet tailored shorts...the three buttons and the fun paisley, almost polka-dot, print at the bottom of the shorts add a great touch. I can't think of the word I am looking for right now....but I just love the whole ensemble.

I also like how the line is very feminine with a touch of menswear, and trendy elements such as the prints on top of prints, and the added khaki, cream, and grey shorts that almost look as if they are inspired by cargo pants.

Just a Few New Year's Photos

Best New Year's Ever! Great Friends, Great Fun, Great Party...Great Dress!

Red One Fash-On?

Yay! I am so excited! This is my first fashion blog post EVER...I have had this blog for years now, but I used it for school projects and assignments. I never posted anything on my own terms. And since I never really used blogging that much in school, I am getting reacquainted with the site and all of its functions. But hopefully everyone who views this blog will not only look at the beginners layout template and unprofessional pictures, but will also take time to read my posts....Anyways, I am going to try and post up here a lot (starting when I get a new camera or get a memory card for my phone), but I might only get around to it once every month. I am horrible at updating things like this...Myspace, Twitter, and Facebook included...I just haven't seemed to have the time in the past. But now that I am out of school and have a full-time job and a weekly schedule, my new year's resolutions are:
-Start and Keep up this fashion blog
-Lose weight
-Eat healthy
-MOVE TO A BIGGER CITY!!!...get me out of Greensboro!

And so the blogging begins...

As I stated on my blog's tag line, this blog will be about fashion and other trends...but I think I decided I will add music and art that I like as well. I am not a "professional" artist or musician by any means, so I might use layman's terms when writing about a specific piece. Don't hate or get disgruntled by my naivety when it comes to specific terms. I don't need an elitist to leave a snide comment or correct me if I am wrong. I just want to write about things that I like and find interesting.

I also plan on posting a designer focus of the week. For this I will choose a designer, give their background and what they are famous for. Then I will show a few of their designs, and hopefully find some cheaper pieces that seem to be inspired by that particular week's designer.

What I Am Wearing New Years

New Year's was almost a week ago and I am still waiting on my friends to upload their pics (I don't have a camera right now)!!! Either way I wanted to go ahead and post about what I wore...then hopefully I will get a picture sometime this week. Anyways, I decided to kick off the new year with a shimmery and shinny, yet reasonably priced ensemble.

For starters...I chose the dress. I knew I wanted silver and sequins. I just happened to find this dress at Express back in early December. Then, I paired it with a blazer that I already had in my closet from H&M when I visited NYC. Finally, the last (other than simple accessories), and most important piece of the outfit...the shoes!

I searched for the shoes all throughout our mall in Greensboro...not saying much...but after 3 floors and over an hour of just browsing, I didn't even see a shoe that interest me at all. I ended up driving across town to search through other stores in our city's nicer, but more expensive, outdoor shopping center.

There, I finally found a store with a few pairs of shoes that were reasonably priced and similar to the style of shoe that I had in mind. After over an hour of pondering between two shoes....a black, edgy pair of ZiggySohos, and a silver more delicate Steve Madden Platform...I chose the Steve Madden's.

CRS 481- #11 Extra!

Wal-Mart Wants to Eliminate All Packaging Waste by 2025
from The Environmental Leader
April 20, 2009
http://www.environmentalleader.com/2009/04/20/wal-mart-wants-to-eliminate-all-packaging-waste-by-2025/

Wal-mart wants to reduce, reuse, and recycle so that by 2025 all waste from their American stores will be eliminated, while all waste from British company will be eliminated by 2013. For this, the company now offers reusable shopping bags for customers to purchase and use instead of plastic bags; this will reduce plastic bag waste by one-third by 2013. The company also wants to reduce the amount of packaging used by 5% by 2013 and is looking for other sustainable materials to use for packaging.

At Wal-mart's most recent Sustainable Packaging Expo the company was introduced to a recycled cardboard that is waterproof for a 2-wk period. The company can use this biodegradable recycled cardboard to make boxes for packaging goods and shipping along the supply chain.

The article stated that last year "Wal-Mart recycled 180 million pounds of paper, plastic, aluminum and other items and 2.5 million tons of cardboard, and is turning its waste plastic into resin to manufacture clothes hangers and stepping stones for gardens, reported Times Online." The company is also shredding plastic bottles to use as stuffing for dog beds, is testing for more fuel-efficient trucks, and is doubling their solar power use. Decreasing energy is also a main goal for Wal-mart and decreasing the amount of energy used in air conditioners.

CRS 481 - Blog #10

Payless ShoeSource sells "green" shoes, handbags
Associate Press
Forbes.com
April 13, 2009
http://www.forbes.com/feeds/ap/2009/04/13/ap6282831.html


Payless Shoesource is now selling eco-friendly shoes, handbags, and jewelry under Zoe & Zac, a brand that uses all organic cotton and linens, recycled rubber outsoles, and water-soluable glues. The best thing about these trendy environmmentally sustainable products is that they all sell at Payless for under $30, going along with the company's reputation as a retailer with fashionable styles at cheap prices.

Along with this brand offering, Payless's parent company, Collective Brands, Inc., is contributing $1 to The Nature Conservancy's Plant a Billion Trees Campaign for every Zoe & Zac item sold until May 4. The company will also donate $1 for every reusable eco-friendly handbag that is sold throughout the entire year. Payless is committed to raising at least $100,000 and the contributed money is planned on being used to rebuild the Atlantic Forest in Brazil.




After looking online I found this photo online showing how much of the Atlantic Forest is actually still left...and based on what used to be the entirety of the forest...what is left amounts to nothing (see photo above; from http://www.aracruz.com.br/img/conteudo/aracruz_posicionamento_biodiversidade_brasil_eng.jpg). I think it is a great idea for Payless to jump on the bandwagon and follow the trend for earth-friendly goods. I went into Payless the other day and almost bought one of their eco-friendly bags because it was just really cute, but after knowing that Payless is going to donate $1 for each bag sold I will definately go back and actually buy a one now. Both the bags and the shoes are trendy and fashionble and very resonably prices...so who wouldn't want to help the environment while also looking good and spending less money. This campaign is a great idea and I totally support it.

CRS 481- Blog #9

Jos. A. Bank Takes Unusual Path:Retailer Has Record 4Q
April 8, 2009
The Wall Stree Journal: Business

Jos. A. Bank recently had its best fourth quarter EVER; in the company's 100 years of retailing their annual financial results never reached what they posted this past fourth quarter. While many other retailers of failing, Jos. A. Bank seems to be standing pretty well. With 461 stores across the U.S., mainly located in high-end, specialty store shopping centers, Jos. A. Bank is one company that tries to provide high-quality at a resonable price. And when the recession hit, Jos. A. Bank's prices became even lower, without decreasing their quality; this drove more people in to the store and allowed for the company to grow its top and bottom lines.

The company tries to cater to men in white-collar jobs that are struggling now that the recession has hit, and with prices lower than other retailers who specialize in men's suits, the company seems to be doing well. They are able to provide lower prices because they have come up with a way to eliminate the middle man and only directly source with vendors. The company also only supplies what is demanded and does not overstock their stores, while also only opening new stores that will be profitable and meet the company's financial criteria. The company is also doing major promotions during the recession...which is risky but seems to be bringing in customers: they "offered to refund up to $199 of a suit's price and allow customers to keep it if they are laid off through early summer."
These different techniques are reasons why Jos. A. Bank is succeeding during the recession.




I have personally always seen Jos. A. Bank as what I like to call "Off-Price"...meaning not very special, out-of-date, not up with the new styles, etc... but during a recession a suit is a suit...and if men need suits for their jobs they will not really care how fashionable it is, men will just look for cheap. If Jos. A. Bank is providing high-quality suits at a lower charge then its not wonder why their company is doing well...especially when catering to a target market that still had to look good in the workplace, whose jobs are not business casual. However, I believe if the whole "Business Casual" trend grows any further...Jos. A. Bank might want to reposition itself. For now, though, I guess the company is doing quite well.