Positioning for Flat Earth

I think that Flat Earth' positioning and target market fit the chip quite well. I think health conscious women in their late 20s-40s would really enjoy this chip. Chips are usually considered a junk food, but there is something about the crispness and chrunchiness of a chip that makes it hard to keep consumers away, even dieting consumers. I think Flat Earth's idea to make a chip out of fruits and vegies is brilliant. That way the consumer is getting the "crunch" of a chip, while also intaking the nutrients their bodies need.
It seems that many women in the 20-50 year old range are seeking ways to say fit and healthy and keep their bodies nourished, so Flat Earth would be ideal for these women who need an extra delicious, boost.
I also enjoy the commercial because the brand is all about making the impossible possible. In the commercial the woman character discovers the impossible- a delicious chip made out of vegetables, that gives her body 1/2 a serving of vegies in every once. At the end of the commercial the pig that lead her to the chips also does the impossible- it flies away. The pig in the commercial also represents the logo for Flat Earth that is a pig with wings.

If the brand was positioned to a younger audience, I would suggest making more flavors like the Apple Cinnamon Grove, and adding sweetness to the flavors. Maybe a Pumpkin Nutmeg flavor, or a fruit and yogurt. The brand should probably also use handsome men in their commercials, like perhaps to make the impossible happen, have a frog that turns into a good-looking man at the end of the commercial; instead of a pig that flies away.