CRS 481: Blog #8

Trust Me. You’ll Look Cool in This.

By ERIC WILSON
Published: April 8, 2009
The New York Times
http://www.nytimes.com/2009/04/09/fashion/09TOPSHOP.html?pagewanted=1&_r=1&ref=fashion

Topshop comes to New York with personal shoppers for all!!

I loved this article; the writer was quirky and fun in his style and it made for a fun read.

On April 2, Topshop opened its doors to New York's SoHo fashionistas and it seems to not be a disappointment. According to the article, hundreds, possibly thousands, of customers have stood in line just waiting to enter Topshop, let alone stand in line to buy clothes. But come rain or shine there has still been tons of people crowding the store for trendy fashions and hip/unique edgy styles. And although compared to Urban Outfitter and Forever 21, Topshop has more to offer.....other than just higher prices...Topshop has personal stylists!!!

Anyone can come in and make a 2hour appointment with one of Topshop's own personal stylists. Their stylists are people, usually in their 20s, who are either in school for fashion or who have already graduated in a fashion related field. Topshop's stylists must know which celebs are hot each week and what these celebs are wearing out on a day to day basis. The stylists must also be up on pop culture and the indie scene so no matter what customer walks in, they can choose the right styles for the right people. The style advisers give the customers confidence and a creative way of putting together different items so that the same shirt never gets old and never looks the same. This tactic of selling makes Topshop seem like a more upscale store and creates more of a buzz with customers....boosting sells.


I think this is an awesome idea for any store...as we have learned in class, the new trend is customizing everything for each individual and catering to your customers. Awesome customer service that listens to what you like and what you want and then finds it for you is unheard of....except for at classier joints like Neiman Marcus or top designer stores. A trendy store with styling appointments is a really great idea and makes me want to visit Topshop even more!!...I can't wait to go to NYC and visit the new store. Topshop is already a craze in England, and is obviously soon to be here.