2008 Superbowl Ads

I went and watched the top ten ads from the 2008 Superbowl, and I will have to say that three of the commercials really stuck in my head.
Well first of all, I have never seen Rocky or the Godfather, so the Budweiser and Audi commercials that took a spin off of those two movies really didn't make sense to me. But since all superbowl commercials are really targeted toward men, I can see how both of those two advertisements would get a lot of recognition.
The three that I liked the best though were the carrier pigeon ad by FedEx, The bobble head ad by Diet Pepsi Max, and the Justin Timberlake ad for Pepsi Stuff.
All three of these ads, as most all of superbowl ads, use humor as the message appeal. Since most commercials are targeted toward men during the Superbowl, most all advertisements either use the message appeal of sex or the appeal of humor. And then both of the Pepsi commercials use movie stars, probably to appeal to the younger audience.
After watching the Diet Pepsi Max commercial I really want to try the beverage and see if its any good.
Usually all the Budlight commercials are my favorite during the Superbowl. Budlight always uses humor as a message appeal and their commercials always succeed in making me laugh. This past year's Budlight commercials were pretty good, but they weren't my favorite.