What I Like and Don't Like in Advertisement

What I Like!!!

Starbucks Free Cup of Coffee for Voters-
http://www.youtube.com/watch?v=a2J8KJDsqqY

On November 4th, election day, Starbucks is giving a free tall coffee to all voters. For their ad campaign, the company's message appealed to guilt and fear, asking the audience, "What if we all cared enough to vote?"
Then the company continued the ad by answering their own question, prompting the audience by saying if we all did vote (100% of us) our country might be a better place, and our world might be a better place. That is a lot for each citizen to carry on his/her back; that each person's vote could determine their own future, other citizen's future, the country's future, and possibly the world's future. And strikes fear when the viewer realizes when the polls close there is no way to go back and vote and try to make a change.
The ad really hits home and gets the audience to think what would happen "if we cared as much on Nov. 5 as we care on Nov. 4th?" The ad then finishes by telling the viewer that if he/she goes out to vote on election day, then Starbucks will give him/her a free coffee!
I love this ad because it is straight to the point, and gives multiple reasons and incentives for people to go out and vote on election day. I think it is very important for everyone to voice their opinion and vote, because their one vote could really make a difference in our country, especially in the state that we are in right now. And Starbucks's advertisement states just that, and helps the viewer realize that 100% of people should vote...and in getting to this point, Star buck's even questioned viewers and it almost made me feel as if the company was trying to tell the viewer that he/she would regret not voting. Plus, it gives incentives to vote such as people will not regret the decision to vote, one vote could change the country and world, and all voters get a FREE CUP OF COFFEE!!


The Speech PSA-
http://www.youtube.com/watch?v=MLdFreZRw0s&feature=related

This was a commercial for MTV's Think campaign, "it's your (sex) life". This commercial definitely appeals to humor, but it also has an underlying message of fear. The ad starts off with a girl putting her pants and jacket back on, and a guy in a dorm room bunk bed asking the girl, "are you leaving?"
Then the girl proceeds to give a one minute speech on how she will never sleep with a guy without a condom and that it was absurd for the guy to even think that she would ever consider having sex without a condom. In her speech she even refers to the guy in the bed as "Guy I Almost Slept With" and tells him she has one rule about sleeping with someone and that is "you gotta use a ticket if you wanna ride the ride". The girl even asks the "Guy she almost slept with" if he really thought wearing a thin piece of lubricated rubber between their hot, sweaty bodies would be worse than staying the night alone?!!!....
I thought this advertisement was hilarious...and the speech seemed to be something no guy would ever want to hear, but one that every guy should hear. The ad almost seems like it could happen in real life. But it conveys a message very clearly... THINK. USE A CONDOM. At the end of the ad..across the bottom of the screen it says "YOUR BODY. YOUR RULES" and I know how most girls like to set their own rules and be bossy whenever possible. The girl in this ad told the boy her own rules and made it so either he had to follow her one rule, or he ended up empty handed....in this case, the boy ended up empty handed.



What I don't Like

Axe Dark Temptation
http://www.youtube.com/watch?v=E2q0rPWF4Jw

We all know what commercial I am talking about, and I am just really turned off by the content of the ad. The message of this ad is supposed to appeal to sex, and while I am usually open to sexual and provocative ads (usually I find these ads somewhat humorous) I find this commercial almost disgusting.
First of all, the boy in the commercial was actually good looking BEFORE he put the Axe body spray on...and then he just became a walking candy? I don't get it...He breaks off his nose and puts it into two girls' ice cream cones? How sexy or hot is that? Why would anyone want a guy with a hole in his face where a nose should be? How is that attractive? Plus, after he becomes chocolate his eyes become beady and bug like and creepy! And then girls start licking his face? and biting his butt? (I am not sure about anyone else, but those are two things that I do not participate in with my boyfriend or guy friends). Not to mention the commercial ends with one of his arms melting off and the other being torn off by a passing vehicle!!
The ad turns from being very sexual to what reminds me of a horror flick.
Plus, although the ad says the new Axe Dark Temptation is as irresistible as chocolate, I am still left wondering how a chocolate boy with a missing nose and two missing arms has anything to do with a body spray. Plus, in comparing the scent to be as irresistible as chocolate really turns me off...since I used to work at ColdStone Creamery and I used to come home smelling of chocolate all the time, and believe me the scent was not irresistible. It made me sick. Too much of a good thing is OVERKILL!! And I don't think this advertisement was very enticing.


Aussie's Opposites Attract Spray
http://www.youtube.com/watch?v=TBEO8t9XIGo&feature=related

In this commercial a kangaroo is getting a massage when Aussie's Opposites Attract Hair Spray shoots out of the kangaroo's pouch. This advertisement is supposed to be humorous, however, when the Aussie Spray pops out of the Roo's pouch, it actually looks as though it is popping out of somewhere else...if you know what I mean...
In turn, this commercial actually grosses me out. Who wants to use hairspray when it has popped out of a kangaroo's vagina?
On top of this, the information was not beneficial or cohesive. The narrator actually says, "Don't get rubbed the wrong way" and for the longest time, as a viewer of this commercial, I am sitting here pondering exactly how that has anything to do with hairspray?
Oh, and one more thing, even if the hairspray did seem to shoot out of the kangaroo's pouch, I am stuck wondering why a kangaroo would be carrying around a bottle of hairspray, in her pouch or any other holding place.